.YOU MAY not understand it, yet various typefaces generate different emotions. Serif font styles, with tiny strokes by the end of letters, are actually commonly located in books as well as papers. They seem dependable as well as reliable.
Sans serif typefaces, which are plain, can appear modern and casual. Visual uniformity gives readers a feeling that they know where they stand it assists to build trust fund. In the case of The Economist, it prepares the hue for our news.